Vietnamese Durian Conquers the Billion-Dollar Market: Opening Doors for the Agricultural Sector!

Venturing beyond the borders of China, Vietnamese durian is setting its sights on the "promised land" of India, with a population of over 1 billion people, opening up a door for a strong breakthrough for the country's agricultural sector.

Reducing dependence, expanding the market:

China has long been the "big player" in consuming Vietnamese durian. However, relying too heavily on a single market always carries risks. Recognizing this, the opening of the Indian market is seen as a "boost" for the durian industry, promising a new and potential source of consumption.

Competitive advantage:

Compared to Thailand, Vietnamese durian has a superior advantage in producing off-season fruit, meeting the year-round consumption needs of the market.

Huge demand:

The demand for durian in China is forecast to reach USD 3 billion, while in 2023, the country spent USD 2.1 billion to import durian from Vietnam. This figure shows the immense potential of the Indian market for durian.

The key factor: Quality

Ms. Ngo Tuong Vy, CEO of Chanh Thu Fruit Import-Export Joint Stock Corporation, emphasizes: "Quality is the key factor determining success. Maintaining good quality, Vietnamese durian will conquer many potential markets in the future."

Joint effort:

Expanding the market to India requires a joint effort from government agencies, businesses, and farmers. Maintaining and improving durian quality, ensuring food safety, controlling diseases, and meeting market requirements are key factors for Vietnamese durian to affirm its position in the international market.

Conclusion:

Opening the Indian market is a turning point for the Vietnamese durian industry. With its immense potential and competitive advantages, Vietnamese durian promises to reap resounding success in this new "promised land," contributing to the sustainable development of the country's agricultural sector.